ABOUT

About Arthur Blake

Arthur is a multifaceted professional with a background in structural engineering and architecture design. He is best known for his innovative projects in South Africa, including the Mill Junction student housing development in Johannesburg, which utilized shipping containers (https://www.archilovers.com/projects/119169/mill- junction-student-accommodation.html/),

(https://visi.co.za/block-party-in-jozi/) to create affordable student accomodation, and the 27 Boxes shopping mall in Melville (https://www.howwemadeitinafrica.com/joburgs-trendy-melville-neighborhood-gets-27-boxes-mall/49815/), a pioneering retail space constructed entirely from containers. Arthur has been at the forefront of modular construction, emphasizing cost-effectiveness and sustainability. (https://www.tripadvisor.co.za/Attraction_Review-g312578-d8524849-Reviews-27Boxes-Johannesburg_Greater_Johannesburg_Gauteng.html/)

However, due to the stringent BEE (Broad-Based Black Economic Empowerment) policies in South Africa, which require companies to meet specific employment and ownership criteria to qualify for government and many private sector contracts, Arthur's opportunities as an engineer without a high BEE status have significantly diminished. This led to a substantial decline in his work opportunities.

Determined to continue contributing to South Africa's economic growth and create new opportunities, Arthur embarked on a journey of reinvention. Eighteen months ago, he enrolled in a coding course on Udemy, taught by Angela Yu, an extremely competent teacher, to become a full-stack developer. This transition marked a new chapter in his career, driven by his desire to remain active and innovative in the South African economy.

Arthur's first major project as a developer is PRIME MEDIA LINx, an innovative platform designed to seamlessly connect established and emerging media players and advertisers in a single, user-friendly space.

With a bold vision, Arthur aims to transform PRIME MEDIA LINx into the ultimate one-stop destination for media and content creators. Users will enjoy the flexibility to access the site anytime, whether they’re diving into captivating content or keeping it open throughout the day.

During breaks, users can unwind with a variety of engaging options, including relaxing games like DICE, while also discovering exciting new adventures as the platform continues to evolve. Join us on this journey and experience a dynamic media landscape like never before!

Through this new venture, Arthur aims to leverage his creative and technical skills to foster a dynamic media ecosystem that benefits both creators and consumers alike. His journey from structural engineering to software development reflects his adaptability and commitment to innovation in the face of changing professional landscapes. (https://www.facebook.com/joburg.artist.market/posts/sixty-one-on-countesses-in-windsor-johannesburg-was-citiqs-first-container-housi/312206158977436/)

Plans for the the future?
I am excited to announce that the mobile version of PRIMEMEDIALINx.mobi will be available soon, ensuring a seamless experience on mobile devices. Currently, our platform is optimized for screens larger than mobile phones. As we experience substantial growth, I plan to hire additional developers to help bring the PRIMEMEDIA app to life.
My ultimate Goal!

My ultimate goal is to create a platform that connects media players and content creators in a single, accessible space. Users will have the freedom to choose the content they want to explore, enjoy a variety of engaging options, and play relaxing, simple games during their breaks.

In addition, I aim to collaborate with travel and adventure companies to offer users unique opportunities for exploration and new experiences. I envision fostering a dynamic media ecosystem that benefits both creators and consumers, making PRIME MEDIA LINx the go-to destination for media and content creators.

I am committed not to allow intrusive advertisements that can disrupt the user experience. Instead, I want to provide advertisers with the opportunity to promote their products and services in a non-intrusive manner, ensuring a seamless experience for everyone on the platform.

Helping others!

As we grow, I am passionate about supporting new content creators on their journey to success. To celebrate and uplift emerging talent, we will introduce awards for those nominated as the best new creators. This exciting initiative will allow everyone on the site to nominate their favorite up-and-coming creators, fostering a vibrant community of innovation and creativity. This dedicated section will be launched once we reach our target of $100,000. Having helped many young, promising entrepreneurs thrive in Johannesburg, I am eager to continue this adventure by empowering content creators to realize their full potential. Join us in celebrating creativity and inspiring the next generation of talent!

In addition, I aim to collaborate with travel and adventure companies to offer users unique opportunities for exploration and new experiences. I envision fostering a dynamic media ecosystem that benefits both creators and consumers, making PRIME MEDIA LINx the go-to destination for media and content creators.

I am committed not to allow intrusive advertisements that can disrupt the user experience. Instead, I want to provide advertisers with the opportunity to promote their products and services in a non-intrusive manner, ensuring a seamless experience for everyone on the platform.

Helping those in need of compassion and those on the streets!

My wife, a dedicated pastoral therapist, and I are committed to making a positive impact in our community. We actively assist those in need of compassion and homeless individuals in getting back on their feet, providing them with the support and resources they need to rebuild their lives. We believe in the power of compassion and community, and we are eager to expand these projects to reach even more individuals in need. To learn more about our initiatives and how you can get involved, please visit the GADC website at (https://www.godcenteredcounsellingtraining.co.za) Together, we can create a brighter future for both content creators and those seeking a second chance in life. Join us in celebrating creativity, compassion, and the spirit of community!

Richard is one of the people we have assisted to get back on his feet. I will leave you with Richard to tell his story which will make you laugh and cry.

(https://youtu.be/PEvjKnyIOZA?si=pgRSb1le5re15XI-)